Are you looking to create a new website or upgrade your existing one? Irrespective of your business, WordPress is the best CMS you can use when designing your website. Undeniably, WordPress is the most popular content management system in the industry, powering more than 40% of websites globally. The most challenging part of your web development is choosing a WordPress web design marketing agency you can share your strategy with and who can help you achieve your goals. With an abundance of web designers to choose from, creating a list of criteria can help you choose the right development agency.
Key Points to Consider in Choosing a WordPress Agency for Your Business
- Support Your Web Strategy
A WordPress development agency with expertise in the field possesses the capability to draw up a clear website strategy for your business. The strategy created should give your business a robust online presence and a trustworthy one at that. Some features your website must include;
- Good structure
- Proper format
- Easy navigation
- Intuitive and quality content
You can achieve these features by hiring a reputable WordPress development agency. The result is a website with good performance and optimisation, capable of converting leads into customers.
You can also ensure that your WordPress development agency achieves this by setting attainable goals and asking the agency to explain its methodology to you in detail. Furthermore, it would help to consider how the methodology would achieve your objectives and whether the cost fits your budget. Whether you are looking to generate more leads or you want a marketing automation tool, ensure that this is communicated to the WordPress developer.
- Look Beyond the Portfolio
It is critical to scrutinise a prospective agency’s portfolio before selecting a WordPress developer to work with. Ensure you ask questions relevant to the agency about your business needs when reviewing the portfolio. Portfolios provide evidence of the company’s previous work and problem-solving capabilities. A good website is functional, easy to navigate, and SEO friendly.
While reviewing the developer’s portfolio, ensure that you look for the following red flags and act accordingly;
- Insufficient information on the agency’s experience, testimonials, and other industry statistics.
- Lack of details of previous clients the company has worked for.
- Lack of information or inaccessible portfolio or case studies.
- A very diverse and complicated portfolio that makes you question the agency’s expertise.
Understanding the team that will be taking care of your WordPress website development is essential. When interacting with the agency, ensure that you meet the project manager, head web developer and designer, and other specialists you will likely encounter during the process.
Some WordPress development agencies might be inaccessible, making it hard for you to get help when you need them. It would therefore be crucial to get the contacts of your preferred WordPress developer. Keep communicating with the team regularly and arrange meetings to ensure you are updated on your development progress. A good agency should be available at least remotely when you need emergency changes.
- Size of the WordPress Development Agency
Your preferred WordPress web developer agency must be big enough to cover resources and be able to complete the project on time. If you are developing a more significantly sized project, you would require more resources in terms of personnel and expertise. The WordPress developer’s size depends on what the company is capable of delivering and whether they can do so within the set budget.
- Value vs Cost
Undeniably, when hiring a WordPress developer, expense and value for money are critical elements to consider. You can evaluate whether you have achieved value for money by looking at what you have spent on your brand’s promotion and what you have achieved from the various campaigns you have put in place.
The Final Thought
Marketing Sweet is the leading professional in WordPress development services in Adelaide. We possess the skills and expertise to build a website fully tailored to meet your business needs. Since we have been in the industry for a long time, we have served many satisfied clients in Australia and globally, as depicted by our portfolio.
At Marketing Sweet, we understand that web development is a continuous process that needs regular updating and improvement as your business continues to evolve over time. As such, we do not limit your website to what already exists. We offer you the independence to add and update your website with content that can make it more beneficial to the user. When you engage our team, you can rest assured of ongoing expertise, attentiveness, and up-to-date knowledge. Our WordPress web development company understands that sometimes you can encounter challenges with your website. When this is the case, we are ready to offer any technical help hindering traffic flow to your website.