HOW TO FIND A GOOD SEO EXPERT – PART 8
There’s nothing more frustrating for business owners than suppliers who do not keep you informed. You don’t know where they are, what they are doing, and as a result, whether or not you are paying them your hard-earned revenue for nothing.
It’s no different in the digital marketing space. You don’t have to be an expert in digital marketing to keep a finger on what’s being done in cyberspace, and your digital marketing team, whether internal or external, should know to keep you in the loop.
So when you are looking for an SEO expert, you need to make sure that…
They keep you in the loop
Good SEO experts don’t vanish into a puff of data as soon as your payment clears each month. They will treat you like a customer, and keep you updated as the project unfolds. They will alert you to any problems, discuss any changes in strategy with you, and provide you with regular reports.
Due to the nature of the work there is no need for them to be in your pocket. But just like they should be open and upfront about what they are doing and how they are doing it, they will keep the lines of communication open.