Choosing the best web marketing company is one of the biggest struggles when launching your brand’s campaign. As marketing platforms move from traditional mediums to online publications, keeping up with market trends can feel overwhelming. As a result, companies have opted to choose marketing companies to represent them and drive their marketing campaign online.
The best web marketing companies help you achieve your sales goals using different marketing tactics online. They target your ideal customers, track analytics, manage SEO content and more. That’s why choosing the best marketing company for your needs is crucial – but how do you determine which company is the right fit?
What Questions Should You Ask When Choosing the Best Web Marketing Company?
You can ask yourself these questions to determine which web marketing company is best. For example, what are your marketing goals, and will the company help you achieve them? Does the marketing company understand your local and online presence?
You should also note how the company runs its own business – how do they represent themselves online? In addition, what metrics do they measure, and what are their key points of interest? To understand these questions better, let’s break them down into bite-sized chunks.
1. What are your company’s marketing goals?
The first step is to understand your company’s needs from a web marketing agency to see which would be the best fit. What are your marketing goals? Do you have a target audience? Are there any specific skills they’ll need?
You can also consider their services, such as website design, email marketing and SEO content writing. Do they measure the right metrics for your business, and do you think their tactics fit into your company’s brand?
These are the foundation questions you should ask when searching for a web marketing company. If the company checks all your boxes, they’ll be able to offer you the most effective services for your campaign.
2. How does the web marketing company run itself?
The next step to choosing the best web marketing company is looking at how they run themselves. One of the best signs that they’re reliable is the results that they’ve created for themselves.
Do they run their own blog? How do they manage their social media presence? How do they rank on Google, and what search terms do they pop up in? These are all good indications of whether they’d be able to provide the best results for your business.
You can find these details through a quick Google search or by asking the web marketing company directly. If they don’t follow their own practices, it’s a clear indication that they won’t be able to deliver effective marketing services.
3. What are their KPIs?
KPIs are key points of interest. The best web marketing companies track the right analytics and metrics for your business. Using the correct data will tell companies if their tactics are working and what they need to improve.
Marketing companies mustn’t just analyse things like post likes or follows. Other metrics, such as cost per click and time spent on site, are more critical. They should look at traffic source numbers, bounce rate and the number of unique visitors.
The last thing you want is for the marketing company to charge premium rates without boosting your sales.
4. What are their promises?
The best web marketing companies will follow through with their promises. Some companies make unrealistic promises to convince you to choose their services only to deliver low results.
Web marketing companies should not guarantee content that will convince a prospect to purchase from your business. While this sounds promising, bottom-of-the-funnel results are too volatile to guarantee and are specific to each business and result in a differing return on investment. For example, your campaign might be working perfectly, but results are taking longer due to competition in your market.
The best way to determine if a marketing company follows through with their promises is to look at its reviews. Good Google reviews or testimonials will paint a clear picture of the company’s quality of service.
5. What do they charge?
The last question to ask yourself when choosing the best web marketing company is, what are their rates? What does the company charge for its services? Do they have low rates but high promises which seems too good to be true? Or are their rates too high for your budget?
In addition, if a marketing company prices themselves too low, they might not have the funds to be generous with their services. On the other hand, companies that charge higher rates have higher margins and tend to offer a higher quality of service.
The trick here is to find a happy medium. Don’t cut corners but find a company that fits into your budget.
6. What reputation do they have?
As we discussed earlier, the best web marketing agencies will have a good reputation amongst past clients. What clients say about their services makes or breaks the deal when choosing a marketing agency for your business.
The best way to find this out is to read the company’s Google reviews. These will tell you if their past clients were happy with the company’s service. You can also search the marketing company’s website to see if they have any testimonials. While companies tend to only show the best testimonials, you will get an idea of their success stories. If the website doesn’t include testimonials, you can assume that the company doesn’t have a broad client base.
Lastly, you can search their social media. Some clients find it easier to leave reviews on platforms such as Facebook or Instagram. Try using the company’s name as a hashtag if there’s nothing in their comments.
It’s vital to keep these questions in mind when choosing the best web marketing company. If you’d like to consider us as your marketing agency, you can give us a call today to find out what services we offer. Alternatively, you can check out our client portfolio.