The internet is used globally and offers unique benefits to business owners. It has made it easier for marketers to personalise their content and provided an opportunity to build far-reaching relationships with customers. However, the internet can be overwhelming since it contains an endless amount of options for customers to sort through, and competitors for businesses to compete against. So, how can you differentiate your business to reach the right audience? The answer is through customised marketing strategies.
Internet marketing uses the internet to deliver promotional messages to customers through digital channels like search engines, emails, websites, and social media. Online marketing strategies include SEO, web design, PPC, and other internet-related methods. Internet marketing is critical for your business’s success since people spend most of their time online. Unfortunately, it can be challenging to distinguish between short-term wins and effective long-term strategies due to the many tricks involved in online marketing. So, working with an online marketing company is essential to help you achieve your business goals. We will discuss the top internet marketing strategies to ensure your business reaches the right people.
The Top Internet Marketing Strategies
We have many strategies that you can leverage to achieve your business goals. Here are some channels and trends you can employ to ensure success;
You have probably heard about TikTok as an entertaining social media channel. TikTok’s popularity rose during the Covid-19 pandemic and is expected to increase. Although Instagram and Facebook have the highest ROI, TikTok is quickly becoming the best app to invest in. About 40% of B2B social media marketers leverage TikTok, and 65% of them plan to increase their investment in 2022. This is the highest increase of any social media platform.
2. Podcasts and Audio Chat Rooms
Podcasts have increased in popularity as more celebrities and comedians have entered the medium. Although podcasts have a low ROI, investment in content is expected to grow in 2022. Some social media marketers leverage chat rooms like Clubhouses and Twitter Spaces. Most social media marketers say podcasts and chat rooms are the most effective platforms they leverage, and also plan to invest in podcasts and other audio content for the first time this year. So, if you fail to use podcasts and other audio chat rooms in your marketing strategy, your competition most likely will.
3. Short-Form Video Content
Consumers are leaning towards short-form videos due to the massive amounts of content available online. Instagram and YouTube push similar videos in the form of Reels and Shorts, respectively. So, you can conclude that short-form videos are the norm. This is another reason to keep an eye on TikTok since it focuses on short-form videos. These videos are compelling since they are straight to the point and do not take much of the consumer’s time. Some may run for three seconds and deliver the intended message.
4. Repurpose Content
Your existing content is like a gold bank. It is a fortune you keep for future usage. Repurposing content means re-using it and presenting it in a fresh format to extend its life and reach your audience. Marketers who use this strategy suggest it is among the most effective marketing strategies.
Examples of repurposing content include;
- Updating old posts with new information, fresh data, and video content.
- Using podcast recordings on Instagram to create exciting episodes.
5. Permanent Social Media Content
This is content that will not disappear after a set amount of time. Content on Instagram Stories or Snapchat photos and videos will disappear after some time, and you must create new content to replace what was lost. Fortunately, you can make permanent social medial content to increase your reach.
6. User-Friendly Websites
Your website’s design showcases your brand’s personality and differentiates your company from the competition. So, you must create a user-friendly and mobile-friendly website to attract new consumers and retain existing ones. Creating a functional website involves many elements. You need a qualified and experienced web design agency like Marketing Sweet to ensure your website ranks high on the SERPs. Please check out our portfolioto see the websites we have created.
7. Optimise Your Website for Search Engines
Search engine optimisation is something you cannot ignore if you want to rank highly on the SERPs. To increase traffic, you must identify the trending keywords and incorporate them into your content. You will choose keywords that relate to your business and include them in your URL, body text, image text, and headers. Search engine optimisation also includes ensuring you have a mobile-friendly website.
8. Online Press Releases
Writing online press releases is another way to increase your company’s online coverage. This will also increase your ranking in the SERPs. Local press releases will also help you reach the local audience you otherwise might not have reached.
9. Pay-Per-Click Advertising
PPC or pay-per-click is an advertising model where you only pay when someone interacts with your ad through impression or clicks. PPC is primarily used on search engines, and you can leverage it to help your website appear for searches related to your products or services. PPC is more advantageous for highly competitive keywords, which makes it challenging to rank against websites with higher domain authority. However, PPC does not replace your SEO strategy. Instead, it compliments it.
10. Conversion Rate Optimisation
You have now ranked highly on the SERPs and have increased your traffic. What next? You must invest in conversion rate optimisation (CRO). Failing to invest in CRO means you will not convert your traffic into qualified leads and customers. Your website has four areas where it can benefit from CRO. These include the homepage, pricing page, blog, and landing pages. CRO strategies within a blog involve adding relevant calls to action or inviting readers to submit their emails in exchange for an ebook. You can include a slide-out on the pricing page that invites readers to book time with a sales representative or watch a demo.
11. Work with Influencers
Social media influencers have a meaningful relationship with their followers. The secret is that these followers trust influencers to provide accurate and reliable guidance on various topics. This is why influencer marketing is an effective way to spread brand awareness. Micro-influencers are more effective and cost-efficient since they experience higher engagement rates than mega-influencers. The engagement will help you build a robust relationship with their social followers.
12. Create a Facebook Group
Unlike a Facebook page, a Facebook group is exclusive and private. This creates a sense of community surrounding your business. While a Facebook group is not ideal for every business, it can create a stronger relationship between you and your customers and help you build brand loyalty. If you think a Facebook group will not develop a sense of community, you can explore other alternatives like social media.
Your internet marketing will work if you integrate inbound marketing strategies. Ensure that your content adds value to your clients’ lives. This is the only way to attract customers and build a solid relationship with your online community.