When designing a website for your business, it is essential to make it visually appealing. This is because it is the heart of your marketing. When new customers want to know more about your brand, the first impression of your services comes from the website. If you are looking forward to giving the best impression and retaining your potential customers, you must engage the services of a professional web designer.
Having a poorly executed website drives leads away from your business and toward your competitors, causing you to lose valuable customers. A professional web designer provides beautiful and visually appealing websites, walking you through determining the objectives of your business to decisions about your web development. They will ensure that your website is updated, improving and adding quality content to attract more leads. However, it can be challenging to get a designer who can provide all these services because many online agencies claim to be the best. Find out from our recent blog what important questions you should be asking your web designer!
What Are the Things to Consider When Creating Great Web Design?
A web design reflecting your business
Web design is an extension of your brand. Therefore, it should be a clear representation. Although people will perceive your business according to your design, the design can be determined by the type of business. So, every design element should encourage your audience to think more about your brand. Primarily, the audience associates the features of your website with your brand. Hence, from the colours to the design you use, it should accurately represent your brand. If you do these things successfully, you will attract more leads and conversions.
A simple homepage
Regardless of the campaigns you use to attract more leads to your business, the main idea is to direct them to your homepage so that they can learn more about your brand. It would be best to keep the homepage simple and effective. Do not overwhelm the audience with information that takes a lot of time to read, leading them away to other websites. The information you give on the homepage should interest your audience and fully engage them. One effective way of achieving this is by using visual elements rather than just blocks of text. Doing this will help readers see various aspects of your website, encouraging them to scroll more.
This is one of the essential parts of your website. You want to encourage people to remain on your website and learn more about your brand. You must keep it accessible for people to find the right pages on your website. You can achieve easy navigation for the users by creating broad headlines with subheadings. When the navigation is poor, it will be hard for the users to find the information they want. As a result, they may opt-out to a competitor’s website.
Responsive web design
Making your website adaptable to users’ devices is of the most important things to do when designing a website. People have been accessing information online through smartphones, tablets, and laptops more so than on desktops in recent times. If you have a website that’s only accessible on a desktop, many online audiences will struggle to use the website since the words and links may be too small, requiring them to zoom in to see. Responsive designs enable the users to view from any devices they might be using. This seamless process allows easier viewing, and the chance for users to enjoy the time they spend on your website, keeping them on it for longer.
Usability and responsiveness are some of the factors that sit at the top of our Web Care Team’s priorities. You can rest assured that when Marketing Sweet creates your website, users will enjoy the experience when they visit it.
Easy to skim website
When an audience visits your website, they might be looking for specific information. Thus, skimming for information is common. Your design should be easy to skim and find the information the reader is searching for. You can write your content in small paragraphs, use graphics, and choose an easy-to-read font.
Use visual elements
Bogging down text and blocks throughout your website can deter leads. Online users take time to look at images, videos, and infographics. So, breaking up the text can keep them interested and eager to navigate more. Statistically, online consumers are ten times more likely to read through your content if you have used a video on the website.
Social media buttons
Incorporating social media buttons is a great way to ensure that the audience can connect with your business in more than one way. Most people nowadays are on social media platforms, and this provides a quick way to connect them directly to your page.
Calls to action
This is the most crucial inclusion after explaining your content to the users. It prompts a user to take action after reading the information on your website. If these are missing from your website, the reader may not know what to do next. Clear and concise calls to action help move the audience into conversions.
Test the pages
To ensure that you have created a website that works for a target market, you must test the pages. Testing the pages makes you understand where the users struggle to navigate your website, allowing you the opportunity to make the necessary adjustments.
Our Web Care Team has a checklist to ensure that not only are pages tested, but all necessary elements have been included.
Why Marketing Sweet is Your Preferred Web Designer?
Undoubtedly, web design is an integral part of your business. Therefore, you must hire a professional who can drive meaningful leads to the website. At Marketing Sweet, we take the time to get to know your business in-depth. It’s pointless having a web design agency design and build a website for you if they don’t make an effort to understand who you truly are as a brand. This level of customer service is what will really transcend your website and your business.
To learn more about the exciting projects we have taken on, take a look at our portfolio!
Call our team today for more information if you look forward to having a professionally created website.