Marketing Sweet FacebookMarketing Sweet LinkedInMarketing Sweet InstagramMarketing Sweet YouTube

What Factors Do You Need to Take Into Consideration When Choosing the Greatest Web Design Company?

It is extremely important to choose the right web design agency for your business. The selection of a web design agency is not a one-time decision. Instead, it should be done carefully to achieve a long-term business relationship. This is because the choice of a web design agency will determine the success or failure of your business website. It is essential that you choose a web design agency that can offer you the best services at reasonable rates. It all comes down to value for money.

We propose asking yourself the following five questions to narrow down the pool of possible web designers before starting your hunt.

5 Things to Think About Before Making a Website

A team of developers working one another successful website launch, making Marketing Sweet one of Australia's greatest web design company
Understand all of the steps involved in building a website.

We recommend that you take a step back and think about what you really want from your website. This will help you make the best decision possible. These questions can help you choose the greatest web design company;

  1. What does your business offer?

Websites come in many different forms. What kind of website do you really need? What business do you work in? Do you offer a service or a product for sale? Before you look for people to help you, it’s important to know who you are as a business and brand.

  1. What are the goals of your website?

Plan out what you want to achieve. When people visit your website, what do you want them to do? If you’re new and trying to get people to know your brand, you’ll need a very different plan than if you have an eCommerce website that gets a lot of traffic.

  1. For whom are you writing?

Who’s visiting your website? Do you have a particular type of business in mind? What draws in one group of people might turn off another, so it’s important to know who your audience is ahead of time.

  1. How much money do you have?

As with anything, you get what you pay for. Don’t start with the biggest web design firms if your budget is minimal.

  1. When do you have to be done?

Have a rough date in mind before looking for a web designer. Do you need the website to be up and running by a certain date or time? Can the project be broken up into parts if the deadline is short?

Selecting a Web Design Company with a Point of Difference

Determine Your Website’s Purpose and Objectives

Before searching for web design services, know what you want your website to do and what features it must have. Websites are commercial and marketing tools, not just attractive designs.

Your website may perform the following:

  • Lead generation
  • Sync with Salesforce, HubSpot, or another CRM
  • Connect to Pardot, Marketo, or HubSpot
  • Connect with Constant Contact, MailChimp, or Emma
  • Gather payments or gifts, particularly recurring ones
  • Allow users to submit forms on your website

Examples of website features to achieve the above:

  • User-friendly navigation, SEO-optimised content, and conversion-optimised websites; Secure (and HIPPA-compliant) online forms; Ecommerce
  • SSL and HTTPS
  • You should use your website to accomplish your goals, whatever they may be. List your goals, needs, and nice-to-haves to enable web design businesses to customise your website.

Before contacting an agency, evaluate your budget and timeframe. Having a range will help you acquire reasonable web design prices. If you need a website in 2 weeks, you’ll need an agency with availability today, not in 3 weeks.

Look for and Evaluate National and Local Web Design Agency Partners

Local web design agencies have a better understanding of the local market and can provide services that are more customised to your business’s needs. National web design agencies offer more flexibility. You may be able to choose from a wider range of services, which could include eCommerce, mobile app development, and social media marketing.

There are also differences in cost between local and national web design agencies, depending on what you need and how long it takes to create it.

Review Agency Portfolios and Experience

Experience, agency culture, and portfolios are vital in choosing a web design partner. These three items can tell you how your project will be managed, if it will fulfil your goals and requirements, and if it’ll be a solid web design agency.

The greatest web design companies in the market will have a dedicated web design team, working to tick all the boxes the client has for their website and brand
Find a web design agency that ticks the most boxes, if not all



Experience means;

  • When did they start? What’s their status?
  • Have they built websites for your industry that achieve results, that you enjoy, or that have the functionality you need?
  • The agency you choose should offer easy design and development methods, ongoing marketing services to help you grow your business, and a team of qualified specialists to make sure your website meets your goals and needs.


A web design agency’s portfolio shows its talents and abilities. Look for more than pretty websites. A beautiful but difficult-to-navigate website will never outperform a respectable one.

Website creation portfolios show creativity, industry experience, and more. When examining portfolios, look for:

  • Mobile-friendly websites
  • Websites that follow web design trends
  • Consistent structure, navigation, images, etc.                                                 

If you enjoy an agency’s work, but they don’t work in your industry, ask what they can do for you. While you want someone with industry experience, you must appreciate their work.

Amount of Clients

Knowing an agency’s number of clients is helpful. Just because an agency has many clients, it does not mean that their quality of work is of a high standard. You need to look at their portfolio to find this out. Are they creating template websites that take less time to build? Or, do they have enough resources at their company to create more custom websites of high quality?

Review Customer Feedback and Online Testimonials

In addition to their portfolio, read testimonials and online reviews of the web design companies you are considering for your new website. The reviews are a good way to find out how happy customers are with their websites, how good the company’s customer service is, and if any specific team members are mentioned by name.

Google, Facebook, and Yelp are excellent resources for customer reviews. Check to determine if the website prominently features customer testimonials. If their website is the only place you can find reviews, you should do more research before setting up a meeting.

If you are looking for web design services, contact the experienced and specialised team at Marketing Sweet.

Check Out Our latest Blogs

A team making design decisions for their client at Marketing Sweet, one of Australia's Best Online Advertising Companies.

Creating the Perfect Plan with the Best Online Advertising Companies That Attracts the Customers You Want

The internet has transformed the advertising industry. Traditionally difficult-to-measure channels such as TV, billboards, and sponsorships are being pushed out by low-cost, trackable online channels such as social media ads, display ads, and paid search ads. This shift is helping to democratise the industry. If they have the right knowledge, ad creatives, and targeting, even

Read More »
A design meeting at Marketing Sweet, one of Australia's Best Online Advertising Company

10 Traits of the Best Online Advertising Company

Choosing the best online advertising company to work with is hard. However, they all promise to bring results no matter their specific focus or field. What makes it harder is that most marketing companies have case studies and testimonials to back them up. So, how do you choose the best marketing company for your business? While they

Read More »
A strategy session at Marketing Sweet, one of Australia's Best Online Advertising Agencies

Follow These Simple Steps to Find the Best Online Advertising Agencies

The way marketing is practised has dramatically changed in recent times. Marketing has shifted and become digital. The digitisation shift has led to the diminishing of the traditional methods such as advertising in newspapers and radios. New marketing strategies have emerged, but there is no need to feel overwhelmed! A professional marketing company can help you take

Read More »
Scroll to Top