Marketing Sweet FacebookMarketing Sweet LinkedInMarketing Sweet InstagramMarketing Sweet YouTube

How to find a good SEO expert – Part 3

How to find a good SEO expert


So far we have discussed two crucial characteristics to look for when hiring a professional SEO expert: they need to have a track record and they need to have a clear strategy.

SEO doesn’t happen by chance; it requires knowledge and effort that most business owners don’t have the time or inclination to obtain. This is understandable – you are in your business because you are good at what you do – becoming a digital marketing expert yourself can’t be high on the agenda.

Search engines work by analysing content. Search engine providers are providing a service to the public: the service of providing the most relevant information to people seeking it, and search engine algorithms are being constantly updated to ensure that quality content wins the race.

Therefore, it makes sense that your SEO strategy should be based entirely around providing good quality content that is relevant to people searching. So – when hiring an SEO expert, how do you ensure that they won’t play tricks on search engines and get you blacklisted?

They play by the rules

All major search engines have published guidelines on best practices in SEO, along with warnings on what not to do. A good SEO expert will know these guidelines inside out, and not need to resort to “black hat” techniques such as keyword stuffing or meta tag manipulation.

The best way to discern this is to become familiar with them yourself. You will quickly learn that all search engines agree that content is king of how to get found online. Your future SEO expert should have a strategy founded on content, along with good back-end and off-site practices.

Check Out Our latest Blogs

A team making design decisions for their client at Marketing Sweet, one of Australia's Best Online Advertising Companies.

Creating the Perfect Plan with the Best Online Advertising Companies That Attracts the Customers You Want

The internet has transformed the advertising industry. Traditionally difficult-to-measure channels such as TV, billboards, and sponsorships are being pushed out by low-cost, trackable online channels such as social media ads, display ads, and paid search ads. This shift is helping to democratise the industry. If they have the right knowledge, ad creatives, and targeting, even

Read More »
A design meeting at Marketing Sweet, one of Australia's Best Online Advertising Company

10 Traits of the Best Online Advertising Company

Choosing the best online advertising company to work with is hard. However, they all promise to bring results no matter their specific focus or field. What makes it harder is that most marketing companies have case studies and testimonials to back them up. So, how do you choose the best marketing company for your business? While they

Read More »
A strategy session at Marketing Sweet, one of Australia's Best Online Advertising Agencies

Follow These Simple Steps to Find the Best Online Advertising Agencies

The way marketing is practised has dramatically changed in recent times. Marketing has shifted and become digital. The digitisation shift has led to the diminishing of the traditional methods such as advertising in newspapers and radios. New marketing strategies have emerged, but there is no need to feel overwhelmed! A professional marketing company can help you take

Read More »
Scroll to Top