How to find a good SEO expert – Part 2


Being visible to search engines is a crucial part of your digital strategy. With more and more consumers relying on search engine results when making purchase decisions, you need to ensure your business appears in the results. Getting your business website on the front page of Google, Bing or Yahoo is a sure-fire way to boost your inbound traffic and lead generation. But how do you get there?

Enter the SEO experts. These are individuals who make their bread and butter developing strategy to push your website up the search results. But just like there’s a right and wrong way to do SEO, there are good and bad SEO experts. Many will promise the world and deliver little, and some will even resort to more underhanded practices to try and get results.

As a business owner, you don’t have time to invest in developing a good SEO strategy yourself, so it makes sense to hire a professional. But what should you look for in an SEO expert? How do you know whether the person offering their services to you will be good for business?

They have a track record

A good SEO expert should be able to clearly tell you exactly how they will boost your rankings. If they would “prefer not to say” or claim it’s an industry secret and, like a good magician, they never tell their tricks, you should be sceptical. SEO is no mystery and the right techniques are not a trade secret.

It could be that they don’t have a clear strategy, are disorganised, or are just “winging it”. Sadly, many in the information industry are still trading off consumer ignorance regarding IT and the Internet. A good SEO expert will know that business owners are tech-savvy and will not try to pull the wool over your eyes.

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