Are you familiar with the fact that domain authority contributes near about 20% to the success rate of website SEO? It implies that if you have good domain authority, then the path of getting on the first page will become easy. Check out this image to get a better understanding of ranking factors that Google considers.
So if you are searching for ways to increase the domain authority of your website, then this detailed guide will help you out definitely. By the end of this blog, you will know all the important points about the domain authority of the webpage.
What Is Domain Authority?
Domain authority, also termed as website authority or domain rating (DR), is an important factor for determining the strength of a website link profile. Nearly all SEO professionals use this term for evaluating the website ranking ability according to the linked domains. As Moz has coined the term domain authority thus, we would like to refer to their definition here.
Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). Domain Authority scores range from one to 100, with higher scores corresponding to the greater likelihood of ranking.
Why Is Domain Authority Important?
The best trump card available to Google is its algorithm. Also, the ranking factors of Google remain in gossip in town for over a long time. Being a website owner, you can use the PageRank ToolBar to get the details about the quality of the website. In 2013, it experienced some updates. And in the current time, it got completely removed when internet users made Chrome as their default browser.
Marketers use domain authority to evaluate the strength of the website. Below we are offering some factors that will help you in understanding the importance of domain authority for websites.
- It Is Related To The Optimization Of Website
No search engine has an analytical tool or extension that can offer a score about website optimization. Most of the factors that are related to the DA are also associated with search engine optimization. If you would improve the SEO of your website, then it will automatically improve the DA of the website. Thus it is well known that websites that have a better domain authority rate have more chances to rank in the SERP.
- Effective For Marketers
Every marketer looks for such a website that has high authority so that they can collaborate with them. For instance, if a marketer is from the SEO industry and is willing to buy some backlinks, he will definitely check the DA score of the links as he will prefer quality. Then, after adding those links, he will try to optimize the website to get the best score and ranking in SERP.
- Helps In Comparing Multiple Websites
Domain authority can be used as the comparing factor. You can compare multiple websites on the basis of domain authority. It is considered as the strength of the website. For example, suppose you have two blog websites, then how will you identify which one is better? By checking the DA of both websites, you will get the idea of which one is better.
What Is The Ideal Domain Authority Score?
When you inspect your website URL in the Moz tool and get a domain authority score, you must be wondering if it is good or bad that your website has received such value. It is understandable, being a website owner, you need to know each and every detail of your website.
The low DA or DR of the website does not indicate that the website is of no use or worthless. A low DA website can also rank on SERP if the competition rate is low. Moz takes some time to show the DA score as it uses a logarithmic scale for calculating the value.
The value of domain authority lies between 1 to 100. In the beginning phase, every website’s DA score remains one, and with improved and increased backlinks, the website gets popular, and its DA score starts climbing.
You can easily make your website DA score 20 to 30 by practising some of the best techniques. But, after this, the path becomes a little hard for 30 to 40. And to achieve 70 to 80 DA, you have to put in lots of effort.
If there is an old website, but its DA is low, then the reason behind this is the low-quality links. We are saying this because the age of the domain has an impact on improving the DA of the website. It is not feasible that you can improve the website DA from the very beginning, i.e. 1 to 50, just in a week. All your effort will result after some time means after a few months. Doing a few changes here and there will not skyrocket the DA value of your website. To improve the DA value, you have to follow all techniques in a systematic manner.
Way To Increase The Domain Authority Score?
Now, this is the most desired heading you might be looking for: ‘How to build the domain authority of the website’.
It is rare that you get your website’s domain authority when you do some little tweaks to your website or add some backlinks and ranks in Google SERPs. The DA of your website will reflect after making some good efforts and with the passage of time. However, there are some ways by which you can increase the DA of your website.
If you carefully follow all these best practices, then you can improve your website DA in just 30 days or less.
1. Best Quality Content
Before making any changes to your website, you need to ensure that your web page content is worth it for users. You should try to write long-form content. Long-form content indeed attracts more natural backlinks. Also, they hold the chance to rank higher on the search engines. The on-page SEO score of such web pages also gets high.
2. Link Audit
After creating quality content, now it’s time to audit all the backlinks of your webpage. Ask your teammates to audit the links of your webpage. If your website is 3 to 4 months old, there is a need to do this task. You can check the link quality of your webpage by using Moz Link Research. With this, you will get information about the number of links gained and lost over a specific period of time. To get the information about the links that are linking back to your website, you can select the “Linking Domains’ ‘ option. After that, evaluate the spam score of each domain that comes back to your website. The presence of spammy domains on your website reduces the DA of the website; thus, you should try to search for the website whose spam score is more than 30%.
You can prepare a list of all links that need to be removed because of the spammy factor from the Moz tool.
3. Disavow Toxic Backlinks
The ‘Disavow tool’ is available to inform Google about such domains that have high spam scores. Google will not consider those backlinks for ranking purposes. It will help if you keep in mind that it is not an instant process. Google needs to perform several crawling and indexing before disavowing spammy links. It may take nearly six months, as per Google, if the website is lengthy. But for smaller websites, this process can get completed within less time, maybe under a few weeks. The organic result will be visible instantly for such websites.
4. Technical SEO Audit
The differentiating line between technical SEO and on-page SEO is getting blurred day by day. However, we are listing this factor because it is important for improving the domain authority of websites. The website, which lacks technical features, does not secure a good position on Google SERP. The number of natural backlinks gets reduced, and finally, it results in no improvement or increase in domain authority.
5. On-page SEO Audit
A website with zero error is as important as creating backlinks with high domain authority websites. But some mistakes are always present on your website that you can not catch with your naked eyes. So to find such errors, you can try different tools available online such as Moz Site Crawl, SEMRush, Screaming Frog and so on. Find all issues related to your website and solve them with desired solutions. It will help you in improving the domain authority.
6. Focus On Link Building Activities
The most crucial step in improving the domain authority of a website is to create high-quality backlinks. First, you have to identify the content of your website that others will like to link with. Along with this, several other link building strategies, such as link reclamation, broken link building, unlinked brand mentions, etc., to get high-quality backlinks.
Now we are done from our side, and we hope that we have presented some fruitful things to you. You can improve the DA of your website by following the best practices. Above, we have described some of the best techniques that you can implement on your website.
If you do not have appropriate resources, then you can contact professionals of Marketing Sweets. We make Google love you with our outstanding work. Our SEO professionals are well equipped with the knowledge and skills to boost the domain authority of the websites. You are always to discuss your requirements with us at 08 8337 4340.