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How to find a good SEO expert – Part 5


Welcome to part five of what to look for when hiring a professional SEO expert. If you need a refresher, here is where you can find parts onetwothree and four.

The Internet gives you global reach, but local businesses need local results to stay in the game. It’s no good reaching people all over the world if the people in your own neighbourhood don’t know you exist.

SEO must have a local impact in order for you to truly reap the rewards. When people close to you search for what you’re offering, your business, along with your address, contact details and hours of operation need to be front and centre of their results.

Therefore, the fifth thing to look for in an SEO expert is…

They get results locally

If you are a small business owner relying on walk-in clientele, your market exists solely in your neighbourhood. If your website appears on the front page for U.S. searchers but your business is based in Adelaide, all the SEO efforts will have been wasted.

A good SEO expert will know how to get you ranking locally. This involves registering your business in search engine’s local directories and adjusting your keywords according to where you are based.

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