Tips To Increase Organic Traffic In 2021 – You are exploring for such a topic means you might be having low organic traffic, or you are not satisfied with the current number of conversions. Getting organic traffic is one of the main goals of SEO experts, and it is not very hard to achieve. You have to keep your eye on the latest trends and need to optimize your website according to that. It will help you in improving your website visibility and reach to audiences.
In this article, we will offer you some of the best tips to increase organic traffic in 2021. So without wasting much of your precious time, let us begin this article.
1. Don’t Practice Keyword Cannibalization.
Keyword cannibalization occurs when you focus on a similar keyword on multiple web pages. This process eats the traffic of other pages because more web pages are competing for a single and similar keyword, and they aim to rank on the same search result page.
Also, you should not get confused if more than one web page of your website appears for the same keyword. It does not come under keyword cannibalization. Let us clear this with an example. If you have a mobile product website, you search for mobile, and you get the feature and purchase web pages both in the search result. Then it is not the case of keyword cannibalization as both of these web pages have different contexts.
So If Keyword Cannibalization Is There, Then How To Fix That?
Firstly you have to check if there is any page that is consuming traffic from other pages. You can take the help of online tools such as Ahrefs. You can merge the content of both pages and delete the last-performing webpage. Also, remember to use 301 redirects while merging both web pages to avoid the loss of backlinks. You can prepare a file in which you can put keywords and in front of them the landing URLs. If you find any duplicate one, then delete that.
Also, if you don’t want to delete the webpage, then you can go with the no-index feature. It ensures that your page will be available on-site, but it will not rank in SERPs. Also, if you have similar pages, then you can use the rel=” canonical” attribute so that indexing of only the main page will be done.
2. Focus On User Intent
You should consider the reason why the user does the search. If your webpage is not able to fulfil the user’s intent, then Google will rank you down in search results. Google has several algorithms to detect the user experience, and once it detects that your webpage is not fulfilling the user’s requirement, then it starts crawling your web page down. Thus you should give priority to the user’s intent while creating new content or updating the old one. You should keep yourself in the shoes of the readers and create content according to that. You have to write your content for the human readers, not for the bots.
You may also read like this – SEO Trends To Drive More Traffic in 2021
You should stick to the exact point regarding the service or product you are offering. User satisfaction is considered the most effective point to improve organic traffic. The content should not be duplicated or copied from other web pages. If readers get the right content on your web page, they will return to your site again.
3. Improve Page Speed
How fast your content loads on a web page comes under page speed, and it is one of the effective ways to improve the user’s experience. It is noted that about 40% of the users click cross mark on the website that loads after 3 seconds, and they don’t return to such web pages again. Therefore, a slow loading site may cause a huge loss to the website owners. Also, Google will start ranking your website low as users are not spending time after opening the webpage.
You can easily improve page speed by following some points.
- Don’t use scripts very much on your webpage.
- Make use of compressed images on your website.
- Check the server response time for both versions, mobile, and desktop.
4. Optimize for Voice Search
Day by day, voice search is getting recognition, and it is good to optimize your web page with voice search features. Individuals who are exploring websites with their smartphones mostly use the voice search feature like Google Home, Amazon Echo, and many more.
Thus, if you don’t want to stay behind, then you must incorporate them into your webpage. The long-tail keywords that experience less competition are easier to rank with the voice search queries. You can consider this as a future investment for your website.
5. Consistently Update Your Content
We think that it is the easiest way to get traffic on your webpage. We are saying this on behalf of our experience and reports. A report states that if you update your old content with the new images and content, you will experience organic traffic in huge numbers.
By using tools such as Google Analytics, you can analyze different metrics of your content. Using the Google Search Console, you will learn about the performance of different keywords. If you find any broken link, then you should fix that also. To make your content more engaging, you can add Facebook posts, infographics, Youtube videos. These things increase the visiting time of readers on your site. The content on your website should be short and divided into a list and subheadings so that readers can scan them easily.
6. Make Website Mobile Responsive
Not everyone has enough time to open their system and computer for searching anything over the net. Instead, they use their cell phones and get their work done. So you should ensure that your website is working well on the mobile version too. It should be user-friendly so that users don’t get irritated while exploring your website. The navigation on your website should be simple because users do not hold access to a keyboard or other shortcuts while exploring with mobile devices. The ranking of websites also gets improved, which are optimized for mobile view.
7. Create Backlinks Wisely
The smart way to boost organic traffic in 2021 is link building. In a report, it is stated that most pages never get organic traffic as they do not have backlinks. The web pages experience more visibility by adding inbound and outbound links. Also, you might be aware that Google considers backlinks as the third biggest ranking factor. You should keep in mind that if link building is not done in the right way, you may experience penalties and account suspension. Thus you should not violate any policy while creating links for your webpage. You should use compelling content so that other websites would like to connect with you. Your web page will get more eyeballs with high-quality backlinks.
You have to follow a complete strategy to boost organic traffic in 2021. Google keeps updating itself on a regular basis, and thus you too need to update your website according to that to get a boost in organic traffic. You can utilize the above-described points to get better traffic. Also, you can contact the professionals of Marketing Sweet if you face any difficulty in improving your website performance. We are equipped with the best SEO professionals that know each and every technique to improve and enhance the visibility of your website. You will receive quality service under your budget with us.
Feel free to contact us at 08 8337 4340 to know more about our assistance and service.