Web Design and SEO: The Important of Optimising Your Website for SEO

There’s no denying that SEO is an integral part of any website’s success. After all, if search engines can’t find your website, potential customers will never even know it exists. But, what many people don’t realise is that having a web designer optimise your website for SEO isn’t just about adding in a few chosen keywords here and there. It’s an ongoing process that should be incorporated into every stage of your website’s development, from design to content creation. 

One of the essential aspects of SEO-friendly web design is making sure your website is easy to navigate and understand. This means using clear and concise menus, well-structured pages, and consistent branding.

If you want your business website to be ranked on the first page of Google’s search engine, you must be conversant with web design and SEO or engage a professional web designer. This combination enables a higher ranking of your business, leading to more traffic to your website, more leads, and ultimately more revenue. 

Importance of Optimising Your Website for SEO

Your website’s design is one of the essential aspects of ranking well in search engines. If your website isn’t optimised for SEO, you could be missing out on valuable traffic and potential customers. Your web design has a lot to do with visual aspects, and equally, SEO is key to ranking your website higher on Google. If you’re considering designing a website, you must incorporate both. From the beginning of the project, we have SEO in mind for your website. Some of the benefits of optimising your website for SEO include;

  • Improvements to your website’s visibility on Search Engine Results Pages (SERPs)
  • Drives more traffic to your website
  • Boosts your brand awareness and credibility
  • Increases your leads and sales conversions
  • Enhances your customer satisfaction levels
  • Grows your online revenue and ROI
  • Allows you to get ahead of your competitors
  • Ensures that you stay up-to-date with the latest SEO trends and best practices
  • Makes your website mobile-friendly and responsive
  • You will benefit from increased site usability and an overall improved user experience.
Web Design and SEO: The Important of Optimising Your Website for SEO

What Should You Optimise for Web Design And SEO?

Now that you know SEO and web design are essential in increasing traffic to your website, it’s important to understand that optimising various aspects of both can significantly affect your brand’s online campaignHere are some of the elements that need optimising; 


Your web designer determines the essential design elements of your website. Our Web Care Team refer to their checklist throughout all stages of your website’s design and build. This ensures that components such as mobile optimisation, user-friendliness and readability, among other things, are incorporated accurately. For SEO purposes, the following factors should be put into consideration.

  • Code
    When it comes to the code used to render the significant design elements of your website, designers have a few options. For good reason, most designers stick to HTML and CSS.
  • Mobile-friendliness
    Most internet users browse through smartphones and tablets. As such, you require a website that these devices can access. Creating mobile-friendly websites offer a good user experience, thus increasing the chances of ranking your website higher. A professional web designer can make your website responsive, which not only helps accessibility, but also eliminates the chances of duplicating content if you have two separate websites. 
  • Readability
    While designing your website, the designer should not only focus on non-text elements but also on fonts and sizes. 
  • Images
    When uploading images on the website, your web designer must ensure that the best website practices are maintained, such as descriptive and logical file names and keeping file sizes as small as possible. You risk having a slow website with large files, leading to users preferring a competitor’s website. 

Site Architecture

Depending on the extent of your involvement in your web design process, your designer has a substantial amount of influence on your website’s structure. When thinking about the structure, here is what to keep in mind;

  • Navigation
    You should try as much as possible to keep the navigation simple and easy to use. This greatly improves your users’ experience. When it is easier for users to navigate your website, they are more likely to convert into leads. Easy navigation reduces the chances of confusing the audience, keeping them on your website to learn more about your brand, products and services.
  • URL Structure
    Your website’s pages should be accompanied by URLs describing the content. With the help of keywords, the search engines can easily understand your pages and ease the visitors’ memory. 
Web Design and SEO: The Important of Optimising Your Website for SEO

The Bottom Line

Meet a team of professionals dedicated to optimising all websites for SEO. At Marketing Sweet, our experienced and highly skilled team works to understand your vision, including the goals you have for your website and your business. We design responsive websites that can attract traffic and drive the desired results. You can rely on our professional Web Care Team to pay close attention to even the smallest of details. With our website checklist, you can rest assured that we will incorporate all the necessary components into your website. Read our blog to find out the 10 principles that every web design company should follow.

We understand that your website needs to rank high in Google’s SERPs for your business to be visible. For this reason, from the start to the finish of your web design, we always have SEO in mind. We pride ourselves on being the Page 1 People. Our web design company’s talented team of designers, developers, and SEO professionals would be delighted to work with you to create a functional and visually appealing website. We are a web design agency that does it all. If you need to see more, take a look at our incredible portfolio.


Contact us today for professional web design experience and quality SEO services.

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