Tip no. 1 of the web design process is to plan and structure. We take our planning and organisation very seriously at Marketing Sweet and always involve our clients to make sure we accurately reflect their brand. We believe that browsing a website is an experience, so we try and map out a system that prompts further engagement. This follows onto tip no. 2, which is easy navigation. We make our websites easy to navigate by eliminating all the unnecessary steps and highlighting the most relevant information using tabs and hyperlinks. Tip no. 3 is don’t overload your web-space! White-space is an important design component which helps you disseminate the content and increase overall readability. This will also prevent you from detracting from the important visual elements on the page. Our next tip is responsive design, which is where our web design team at Marketing Sweet will help create a website which willtranslate well on mobile devices; so, your content can be accessed anytime, from anywhere.

Our next tip for successful web design is to develop a call to action, which is included to provoke a response from the reader by creating a sense of urgency. Our web design team at Marketing Sweet incorporate an easy ‘next step’ alternative to boost your in-house efficiency. No. 6 is to lengthen the content on your home page! This is what we call seamless navigation, which will allow your client to scroll through and get a little taste of your business to prompt engagement. Tip no. 7 is including simple and concise language to prevent confusing your reader. Our copywriters are always researching to make sure they accurately convey your service details! Following on, our tip no. 8 is to reflect the character of your business throughout the content. Also try and reiterate your unique business proposition, which is tip no. 9. If you’re not sure what that may be, our web design crew will help you dig deep into what makes you the best of the bunch!